General
Information
Thanks to Darrin Ginsberg of Free
Credit Card Processing.com
for sharing his knowledge and information.
It is a great resource for Merchants
1.
Can you explain
what a merchant account is and why I need
one?
2. Are there
other options I can consider?
3. Do I really
need to accept credit cards?
4. How do I get
the money from a credit card sale?
5. Can I go to
a bank to get my merchant account?
6. How do I find
the right merchant service provider for
my business?
7. What do I
need to open a merchant account and get
set up to take credit cards?
8. What makes
a business risky to the processor?
9. I am starting
to understand how all this works but I am
going to open an online Internet stor. What
do I need to know?
10. Will I also
be able to accept checks payments on my
web site?
11. While
I now understand the components involved
with online credit card payment
processing, how do I actually implement
this on my web site?
Risks/Safety
1. I hear it
is risky to accept checks but a lot of people
do not use credit cards and prefer to write
checks? Should I accept checks?
2. What else
do I need to know about accepting checks?
3. Will I also
be able to accept checks payments on my
web site?
4. Is it
safe to process credit cards over the Internet?
5. I hear so
much about fraud and merchants losing money
by accepting bad credit cards. What can
I do to reduce the risk to me?
More Info
1. What if I
already have a terminal? Can have it programmed
to work with the new processor?
2. Tell me about
Government, Corporate credit cards, and
Foreign Issued Credit Cards. Can I take
them?
3. What about
debit or check cards? I hear this is a good
idea if I have a retail store?
4. I keep hearing
about electronic terminals, software and
real time processing software on the Internet.
Can you explain these things?
5. What is a
virtual terminal?
6. Can
I use a virtual terminal to accept checks?
1. What if I already have a terminal? Can
I have it programmed to work with the new
processor?
Yes.
Many merchants assume because they purchased
a terminal or software program from one
processor cannot use that terminal or software
program with another processor. A brand
name terminal or software program is only
a vehicle to process transactions and any
processing system can usually be reprogrammed
by any processor. You can see more information on switching processors on this website. Do not let a sales person
lead you to believe you need a new terminal
if you already have one. Most terminals
used years ago are still functional today.
If you are unhappy with your processor or
think your processor is charging you, too
much you should shop around and see if you
can get better service or fees. You are
the customer and your business is valuable
to processors.
Back
to Questions
Free
Credit Card Processing.com
2. Tell
me about Government, Corporate credit cards,
and Foreign Issued Credit Cards. Can I take
them?
Yes,
you will be able to process these cards
on your existing terminal or online software.
A bankcard issued to companies for use by
company or government employees sometimes
called a Purchasing Card.. Purchasing Cards
allow large companies and government agencies
to better track expenses. Processors charge
a higher fee for these types of cards because
there is more liability since the card user
is not financially responsible for the card.
Purchasing Cards, Corporate Cards, and Foreign
issued credit cards are normally processed
as Non-Qualified Transactions as described
earlier. You pay slightly higher for these
transactions.
Back
to Questions
3. What about
debit or check cards? I hear this is a good
idea if I have a retail store.
You
have done your homework. Yes, debit or check
cards are just like accepting a Visa or
MasterCard as long as they have either the
Visa or the MasterCard logos. One mistake
merchants make is these cards are drawn
against the customers’ checking account
and funds are actually verified when processed
but a lot of merchants treat these transactions
like a credit card sale rather than a debit
transaction. Debit transactions are much
less expensive and the only difference to
the customer is that they must enter their
PIN number on either a terminal or external
pin pad. For online merchants, debit cards
can only be processed as a credit card transaction.
Technology has not been developed that will
allow a PIN number to be entered on a web
site so use Online Checks for customers
who want to pay from their checking account.
The great thing about treating these transactions
as debit rather than credit is that the
funds are guaranteed if you receive an approval
and are not subject to Visa/MasterCard regulations
which means these transactions are final
and cannot be chargebacked by the customer.
It is like writing a check but with no possibility
of the check bouncing. If you are, a retail
merchant ALWAYS treats these transactions
as debit transactions. It saves you money
and is final.
Back
to Questions
4. I keep hearing about electronic terminals,
software and real time processing software
on the Internet. Can you explain these things?
»
A terminal or online
software is a vehicle to transmit information
to the processor regarding the information
about the credit card being processed but
each are used for specific types of businesses.
There are three options available to merchants
wishing to accept credit cards and how they
process sales. Your business will fall into
one of these categories. Lets look at the
different business types to help you identify
which category best describes your business.
This will help you decide which is better,
an electronic terminal or software. There
are really only four types of businesses
and each listed below has a short description.
»
Retail - Merchants
who sell tangible goods in a face-to-face
environment should normally use conventional
electronic terminals to process credit card
transactions. Merchants who are able to
swipe credit card transactions through a
terminal qualify for the lowest processing
rates.
» Service
- Merchants selling services like plumbing
or auto repair in a face-to-face environment
can usually use either a terminal or software.
If 50% or more of customers are face-to-face,
a terminal is probably the best solution.
However, if more than 50% of transactions
are keyed, software may be the better solution.
»
Mail/Telephone order - Merchants selling tangible
goods or services in a non-face-to-face setting,
mail order, Internet or telephone order environment
will normally use online processing software
to process transactions. The software has
many advanced features that a terminal does
not have including the ability to accept Online
Checks, process recurring transactions, process
orders in batches when you have large quantities
of orders and do Address Verification easily.
» Internet web store - An Internet
Merchant is one who processes transactions
via the Internet. Processing transactions
via the Internet means that the cardholder
types their credit card information online
and the transaction is processed seconds later.
Back
to Questions
Free
Credit Card Processing.com
5. What is a virtual terminal?
A Virtual
Terminal is very easy to use. It is no more
difficult than processing transactions through
a standard Credit Card Terminal. Simply
log onto the internet, enter a web address,
your login ID and password and you are ready
to go. Simply enter the credit card number,
expiration date, amount of purchase and
that’s all there is to do.
Back
to Questions
Free
Credit Card Processing.com
6. Can I use a virtual terminal to
accept checks?
Some
Virtual Terminals give you the ability to
process Online or Telephone Checks. It is
important to get a virtual terminal that
can process both credit cards and checks.
Back
to Questions
|