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One
of our top recommended Merchant Account
Providers is Cardservice
International, below is information
on how Cardservice
International can help you with
your business.
How Cardservice
International (CSI) works?
Editorial By Jack Kimball- Agency Owner
Many prospective clients and existing
Merchants call me wondering how all the
pieces fit together at Cardservice International.
Particularly frustrating is the variances
of pricing which can result from talking
with different Agencies.
CSI
has a corporate office in
Moor Park ,
California with
better then 800 employees. By definition
CSI Corporate is a "Transaction Service
Provider". This means that as a company
they "acquire" businesses to help them
accept credit cards for a consortium of
banks. An "Acquirer" is in fact a licensed
member bank. CSI for the most part makes
money on?
The
discount rate and transaction fees that
you pay for the privilege of accepting
credit and debit cards. A big part of
this fee which you see on your Merchant
Statement is paid by the Acquiring Bank
to the Issuer of the card. This is called
the Interchange Fee. See ?Term of the
Month?.
The
"Selling Arm" of CSI is a network of better
then two hundred independently owned Agencies.
If you call the corporate office and indicate
you are interested in a product or service
then you will be referred out to an Agency.
A good parallel is Nationwide Insurance
which has a big corporate office which
services accounts. If you open up the
yellow pages you can find a local Independent
Agency under Nationwide Insurance which
can help you with your insurance needs.
CSI works much like this.
CSI
independent agencies make money on set
up fees, application fees, and the sale
or lease of software and credit card terminals.
CSI Corporate also pays a residual of
your processing fees to it?s Agency offices
on a monthly basis. Should you enter into
a lease which you get through an Agency
Office then basically you are financing
the software or terminal purchase. The
CSI Agency then sells your lease to the
leasing company. The leasing company writes
a check to the Agency.
Each
CSI Agency has unlimited territorial rights
and can do business anywhere in the
US
and even the world. Confusion sometimes
comes into play because prospective customers
will talk to different Agency Offices
about set up fees, application fees, the
hardware and software outright purchase
price, the monthly lease payments if any,
length of the lease term, etc. Individual
CSI Agencies can charge anything they
want for these type of investments and
in fact this is a good part of how the
Agency makes a profit. This can result
in a prospective client contacting one
Agency and hearing about "Free Application
and Set up Fees" with a lease of $39.95
for 36 months while another Agency will
offer a set up fee, application fee, and
maybe an even higher lease.
Be
careful about entering into an Agreement
with an Acquirer based on price alone.
One of the benefits of CSI is that the
rates and fees are for the most part set
by the Corporate Office. Many Acquirers
will offer a ?great deal" on software
or hardware only to make it up on rates
and fees later. In my experience CSI does
not use these type of "bait and switch"
tactics. I get a call a week from a competitor
Acquirer to leave CSI. Usually the selling
point is that I can "increase the rate"
and make more in residuals. No thanks.
Three
things are important to know.
The
new client actually enters into a Merchant
Agreement with the corporate office of
CSI who then services your account. CSI
Corporate, not the Agency, for the most
part sets the discount rate and transaction
fees.
Each
Agency has to make money somewhere. How
the pricing is structured is up to the
Agency. Some get paid more up front and
some get more over time through residuals.
The
service levels of different Agencies varies
widely so make sure you are doing business
with an Agency with the experience and
competence to properly serve you.
CLICK
HERE for more information
Cardservice International
» |
Cardservice
International has the professionalism
to get you approved for an international
merchant account - even if you have
previously been turned down for
bad credit, or have had a bankruptcy
or judgments presently filed against
you.
|
» |
They
can also assist you if you have
no personal credit history, inadequate
net worth or are involved in a high
risk business.
|
» |
In
addition, Cardservice International
will provide you with free marketing
assistance if you sell from a website.
|
Visit Cardservice International
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